Digital Marketing

Stand out from the crowd: Develop a digital marketing strategy for your business

With so many businesses competing for customer attention online, now is the time to improve your digital marketing and online presence. With more noise and more competition for the end consumer, you need to ensure your business stands out from the crowd and gets noticed. It’s time to assess your current positioning, and develop a …

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Positioning and Branding: making your small business brand work for you

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs – it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your …

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Connect with your customers using these important marketing lessons

Marketing is an essential channel to allow businesses to connect with their audience. Regardless of what you sell, whether it’s products or services, without customers your business will cease to exist. Marketing allows you to showcase your business, engage consumers, build thriving communities, and enhance your brand’s reputation.  Marketing helps you connect with your customers, …

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Don’t miss the message – how to ensure your customers have clarity around your business offerings 

Sometimes it’s difficult to see the path through the shrubs – without evaluating your position from afar, you can easily get lost. What may seem simple or easy to understand for you may not make sense to your customer, so it’s important to step back, evaluate, and ensure your messaging is clear enough that your …

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