Month: March 2022

Your website could be driving customers away – here’s why 

Your business website exists to generate traffic and convert visitors to buyers. A well designed and well thought out website will demand the attention of its users. It will answer questions, highlight important information, generate trust, and transform the users to loyal, long term customers or clients.  With so many businesses online today, getting people …

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User Experience now affects your Google ranking – it’s time to get prepared

In 2021, Google announced a new ranking algorithm called Google Page Experience, which takes your website’s user experience (UX) into consideration for your page ranking. While search algorithms continually evolve, this rollout was one of the most significant changes in recent memory. If you’ve been thinking of updating your website, or if you’ve had feedback …

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Stand out from the crowd: Develop a digital marketing strategy for your business

With so many businesses competing for customer attention online, now is the time to improve your digital marketing and online presence. With more noise and more competition for the end consumer, you need to ensure your business stands out from the crowd and gets noticed. It’s time to assess your current positioning, and develop a …

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Squarespace vs WordPress – Which Type of Website Is Right For Your Business?

You’ve probably been told you need a business website. However, choosing which type of website is right for you is often a barrier for small businesses. Squarespace, WordPress, Wix, Webflow, Weebly – the choice can be overwhelming. Each of these platforms has their own advantages and disadvantages, and are best suited to different purposes depending …

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Positioning and Branding: making your small business brand work for you

When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs – it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your …

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Facebook Shops: A complement, but not a substitute for your business website

In May 2020, Facebook announced the release of Shops, a free ecommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and BigCommerce, to turn the social network into a shopping experience for users.  During the pandemic, many traditional retailers made the transition to ecommerce out …

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