As a small business owner, you may find yourself holding back from building a professional website or outsourcing your site to a website developer. You’ve probably heard that websites are hard to build, don’t provide value, and are too expensive. There are some common misconceptions about building and running a website that may have caused …
Building a Website for your business: 5 common myths Read More »
Your business website exists to generate traffic and convert visitors to buyers. A well designed and well thought out website will demand the attention of its users. It will answer questions, highlight important information, generate trust, and transform the users to loyal, long term customers or clients. With so many businesses online today, getting people …
Your website could be driving customers away – here’s why Read More »
In 2021, Google announced a new ranking algorithm called Google Page Experience, which takes your website’s user experience (UX) into consideration for your page ranking. While search algorithms continually evolve, this rollout was one of the most significant changes in recent memory. If you’ve been thinking of updating your website, or if you’ve had feedback …
User Experience now affects your Google ranking – it’s time to get prepared Read More »
With so many businesses competing for customer attention online, now is the time to improve your digital marketing and online presence. With more noise and more competition for the end consumer, you need to ensure your business stands out from the crowd and gets noticed. It’s time to assess your current positioning, and develop a …
Stand out from the crowd: Develop a digital marketing strategy for your business Read More »
You’ve probably been told you need a business website. However, choosing which type of website is right for you is often a barrier for small businesses. Squarespace, WordPress, Wix, Webflow, Weebly – the choice can be overwhelming. Each of these platforms has their own advantages and disadvantages, and are best suited to different purposes depending …
Squarespace vs WordPress – Which Type of Website Is Right For Your Business? Read More »
When thinking of the term “branding”, you may think of your logo, your website, or your business card. But branding is more than just pretty designs – it’s about how your audience feels when they interact with your business. A website’s performance and design is nothing without a clear brand identity and way for your …
Positioning and Branding: making your small business brand work for you Read More »
If you’re not thinking of everyone, you may as well have published for no one What is website accessibility and why is it so important? Website accessibility means creating an experience that everyone can enjoy. While we often think of accessibility as supporting people with disabilities or impairments, it’s also important to consider how factors …
If you are a healthcare provider or allied health professional, you are probably wondering how your business can continue to support and assist the community while mitigating the spread of the virus at this time. Throughout this current situation, there is a lot of unease and uncertainty, particularly for healthcare providers who are on the …
Helping healthcare businesses adjust to COVID-19 Read More »
In May 2020, Facebook announced the release of Shops, a free ecommerce platform designed for businesses across both Facebook and Instagram. Shops will utilise third-party services, such as Shopify, Woo, and BigCommerce, to turn the social network into a shopping experience for users. During the pandemic, many traditional retailers made the transition to ecommerce out …
Facebook Shops: A complement, but not a substitute for your business website Read More »
In recent years, customers have shown they’re increasingly interested in using technology to interact with businesses, and COVID-19 has only made this more important. Gone are the days where we need to speak to customers face-to-face to make a sale – now people are willing, and often even prefer, to make their purchases over the …
Enhancing customer experience through technology Read More »