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Don’t put your business at risk with bad SEO shortcuts – “white hat” vs. “black hat” SEO

Get Found Online / By

While you may understand the importance of SEO (Search Engine Optimisation) in having a website rank highly on Google, there are great and not-so-great ways of going about it. Unfortunately, though, getting your business found on Google is not as easy as pressing “publish” – to get good organic traffic, you’ll have to optimise your …

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Connect with your customers using these important marketing lessons

Digital Marketing / By

Marketing is an essential channel to allow businesses to connect with their audience. Regardless of what you sell, whether it’s products or services, without customers your business will cease to exist. Marketing allows you to showcase your business, engage consumers, build thriving communities, and enhance your brand’s reputation.  Marketing helps you connect with your customers, …

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Setting up online ordering for your restaurant or cafe website

Online Shops / By

Following the shutdown of non-essential businesses across Australia, restaurants and cafes have found themselves in need of quick, reliable and cost-effective solutions to sell directly to their customers and remain in operation. And even after lockdowns have eased, there’s still an increased demand for online ordering in the hospitality industry. For restaurants and cafes who …

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Psychology should be at the forefront of your UX design. Here’s why. 

Websites / By

Human psychology drives behaviour and decision making. From the placement and colour of a button on a website, to where the information is placed on the main menu, website developers can directly influence the actions of the user.  While humans are a complicated species, they are remarkably predictable when it comes to patterns of behaviour. …

Psychology should be at the forefront of your UX design. Here’s why.  Read More »

Don’t miss the message – how to ensure your customers have clarity around your business offerings 

Digital Marketing / By

Sometimes it’s difficult to see the path through the shrubs – without evaluating your position from afar, you can easily get lost. What may seem simple or easy to understand for you may not make sense to your customer, so it’s important to step back, evaluate, and ensure your messaging is clear enough that your …

Don’t miss the message – how to ensure your customers have clarity around your business offerings  Read More »

Choose the right developer for your business website: A how-to guide 

Websites / By

When it comes to finding reliable, knowledgeable, and experienced professionals to assist in building and designing your website, it’s important to do your research and find a developer who aligns with your values and understands your needs. The options can sometimes seem overwhelming, with hundreds of companies out there offering design, website development, and digital …

Choose the right developer for your business website: A how-to guide  Read More »

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